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1. From The Richest Pasture In The World 16 Feb 1936 (opens NLB NewspaperSG in a new tab)
2. Who Said There Were No More Miracles 23 Oct 1947 (opens NLB NewspaperSG in a new tab)
3. Fresh Stocks Arrived, Quality Guaranteed 31 Oct 1949 (opens NLB NewspaperSG in a new tab)
4. Let Lifeguard Milk Raise Your Child v1 15 Dec 1949 (opens NLB NewspaperSG in a new tab)
5. Let Lifeguard Milk Raise Your Child v2 24 May 1950 (opens NLB NewspaperSG in a new tab)
6. Lifeguard, Best For Babies 6 Aug 1951 (opens NLB NewspaperSG in a new tab)
7. Fresh Supplies Arriving Continually 17 Dec 1951 (opens NLB NewspaperSG in a new tab)
8. Fresh Stocks of Lifeguard Are Once Again Available In Singapore & Malaya 26 Oct 1952 (opens NLB NewspaperSG in a new tab)
9. Trafalgar Home X’Mas Party For 111 13 Dec 1953 (opens NLB NewspaperSG in a new tab)
10. Protects Both Children And Adults From Vitamin “A” Deficiency 14 Aug 1957 (opens NLB NewspaperSG in a new tab)
11. Late Arrival Of Milk Shipments In May, Therefore Extending Special Offer 30 May 1960 (opens NLB NewspaperSG in a new tab)
12. Just Arrived 19 Feb 1962 (opens NLB NewspaperSG in a new tab)
13. Lifeguard Milk Special Offer 23 Dec 1969 (opens NLB NewspaperSG in a new tab)
14. Best Diet Is Milk 24 Dec 1969 (opens NLB NewspaperSG in a new tab)
15. Instant Saving – Singapore Only 24 May 1970 (opens NLB NewspaperSG in a new tab)
16. Save Cash Instantly! On The Famous Lifeguard Milk 6 Sep 1970 (opens NLB NewspaperSG in a new tab)
17. Supreme Supermarket, Sunday Family Special 30 Jun 1974 (opens NLB NewspaperSG in a new tab)
18. T.U.C. Welcome Savings 18 Jul 1974 (opens NLB NewspaperSG in a new tab)
19. Silo Supermarket Promotions 27 Jun 1975 (opens NLB NewspaperSG in a new tab)
20. Silo Supermarket X’Mas Special 19 Dec 1975 (opens NLB NewspaperSG in a new tab)
21. Silo Supermarket Dragon Year Special 9 Jan 1976 (opens NLB NewspaperSG in a new tab)
22. Buy Lifeguard Milk 22 Mar 1976 (opens NLB NewspaperSG in a new tab)
23. T.U.C. May Day Competition Offers 22 Apr 1976 (opens NLB NewspaperSG in a new tab)
24. Island Supermarket Special Offer 22 Jun 1976 (opens NLB NewspaperSG in a new tab)
25. Silo Super Sale 30 Sep 1977 (opens NLB NewspaperSG in a new tab)
26. Condensed Milk Remarks 4 Oct 1979 (opens NLB NewspaperSG in a new tab)
27. Supa-Specials 28 Aug 1982 (opens NLB NewspaperSG in a new tab)
28. The Choice Of Generations Of Caring Mothers v1 16 Jul 1984 (opens NLB NewspaperSG in a new tab)
29. The Choice Of Generations Of Caring Mothers v2 (Under The Fitness Column) 21 Nov 1984 (opens NLB NewspaperSG in a new tab)
30. Emporium Holdings Group, Household Specials 30 Aug 1985 (opens NLB NewspaperSG in a new tab)
31. Smart Specials 31 Mar 1988 (opens NLB NewspaperSG in a new tab)
32. Smart Supermarket Promotions 2 Mar 1989 (opens NLB NewspaperSG in a new tab)
33. Smart Supermarket Good Values 4 May 1989 (opens NLB NewspaperSG in a new tab)
34. T.U.C. Fairprice Cut & Save 15 Jun 1989 (opens NLB NewspaperSG in a new tab)

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Source: NewspaperSG, National Library Board, Singapore.