Heritage
‘Let Lifeguard raise your child’ was a well-known slogan that was seen and heard in many households in Malaysia and Singapore spanning from the post-war era up till now. Back then, it was a nutritious companion for many of our parents and grandparents through the days of their adolescence and adulthood.
The Teck Huat & Company team from the 1950s
The company
Teck Huat & Co. was established in 1927 by Mr. Teo Chin Huat which started off as a provision shop along Rochor Road, Singapore, selling general goods and trade supplies. Owing to the company’s effective business management, the trust of local merchants were gained and business grew extensively, securing important business contracts and distributorships in Malaya.
The original
The original Lifeguard condensed milk that first started it all. It is nutritious, tasty, and goes great with countless recipes. Beverages, desserts – you name it all!
